The essential thought at Naturaw is that the most potent natural form is the unchanged, raw form. We believe natural skincare quality should be measured like food: the less treated the veggie, the more nutritional it is. Going for the raw form of the ingredients means that enzymes, vitamins, antioxidants and all innate benefits remain genuine. Using entirely natural products means our skin is not manipulated with synthetics and sometimes harmful chemicals.
With this in mind we blend highest-class raw and food-grade natural ingredients, having organic certification, and only when such is not available – as little corrected as possible (Vitamin E). Unfortunately, natural skincare products often feature what is known as green chemistry – ingredients from processed and treated plants. We believe you deserve to understand the label entirely and make informed decisions on your natural purchases.
Using eco-friendly and recyclable materials is a top priority for us. We hate how packaging contributes to waste. For this reason, we chose to give a second life to paper which was used, then recycled and made uncoated "naturaw" packaging out of it. The design of the boxes lets you reuse and upcycle: you will have a beautiful flowery box for cute tiny objects. We believe sustainability means solving the overwhelming problem of overproduction by choosing quality over quantity, and less over more.
We stay the furthest away from plastic containers as they end up in the oceans. Their chemicals might further get into the products and then into your skin. Naturaw’s products remain 100% recyclable and with the smallest footprint possible.
Looking good means nothing without doing good.
We do not use water or other fillers and additives, so Naturaw’s products are notably nourishing and undiluted. Amazingly, most seed oils are known to deliver great protection for the skin, because they are similar to skin sebum. The combination of the ingredients in every formula is carefully selected so all elements enhance each other’s performance. Water seems to be of no use when we have botanicals that can nourish and balance the skin so we chose them. Do not get us wrong, we love water – we drink more of it and use it pre-skincare.
P.S. Your wallet and the planet also like this: since just a tiny bit of the product gets the job done, you will use it longer than water-based products.
We believe our fluffy life companions are not to be tested on, and we do not use any animal-derived ingredients.
You can freely check all ingredients used in our products and where they come from. You will find only 100% botanical and, where possible, organically certified ingredients with zero animal cruelty.
Each of our products carries the scent of pure nature – to lift your spirits for a great start of the day, and relax your mind at the end of it. Every Naturaw scent is based on organic essential oils with the finest aromatherapy properties. Our packaging design is inspired by earthy colours that will calm you down and bring you to the lands where our plants and herbs were grown under the warm sun.
We strive to preserve the quality of the natural ingredients we use, so our blends are intentionally placed in advanced Egyptian violet glass for maximum protection. This biophotonic glass allows only 3 beneficial spectrums of light to enter, providing immediate UV filter and acting as a barrier that stops ingredients from decaying and losing their amazing qualities. This would not be the same with transparent containers since with sun rays accelerating molecular decay.
Along with offering optimal protection, this Egyptian glass is environmentally sustainable and 100% recyclable.